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What happens when smart people build a clear marketing argument.
Case Study
Tiago Forte
Productivity coach, online course creator (Building a Second Brain)
3X
Email list growth in 9 months (6K to 18K)
8X
Launch revenue ($350K single launch)
6-figure
Book deal (4 of 5 big publishers bid)
WSJ
Bestseller ($2.5M in worldwide book sales)
“Working with Billy has returned 5 to 10X easily, probably more, in terms of just straight up dollars. And that’s not including quality of life, peace of mind, these sort of intangible benefits.”
— Tiago Forte
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Case Study
Leila Gharani
Excel coaching, Microsoft MVP, 2M+ YouTube subscribers
$7K
Extra revenue in 2 weeks from one sales page update
3X
Launch goal (2,000+ enrolled vs. 500 target)
“Our messaging sounded so generic. It didn’t even resonate with ME. Halfway through Billy’s cohort, I updated one of our sales pages using our new Five Lightbulbs messaging. Our sales instantly improved.”
— Leila Gharani
Case Study
Akash Thakkar
Sound designer for video games, online course creator
4X
Launch revenue ($10K to $40K)
24 hrs
Sold out while on vacation
“I sold out my course in 24 hours. The launch did close to $40,000, which was almost 4X compared to the ‘burning-the-midnight-oil’ $10,000 launch. The thing I love about the approach is it allows you to sell in a mega-authentic, Zen master sort of way.”
— Akash Thakkar
Case Study
Rafeh Qazi
Founder, Clever Programmer (online coding courses)
500X
Launch revenue ($300 to $150K)
$250K
First year total business revenue
$12K/mo
Still on autopilot from same launch material
“This guy’s incredible. Having emotional support during this journey is also very important, and we don’t mention this a lot in the online marketing world. Coaching and mentorship, by far, will be one of the best investments you make.”
— Rafeh Qazi
What people say
From sprint clients, course participants, and book readers.
“We worked with Billy and it changed everything for us. What we got trickled into all parts of our high-level decision making, not just marketing, but product and which features we build. It could change your trajectory as a company.”
Co-founder & CEO, VimCal (YC-backed)
“It feels truly ours. This messaging is exactly what we want to say and how we want to say it.”
Founder, Swedish Like a Native
“If I don’t buy my own story, why would someone else? After six weeks, I had my positioning nailed.”
E-commerce growth strategist
“Billy helped me craft really clear, powerful messaging that truly conveyed the value of what I was offering. It was a huge success, it generated over $300,000 for me and enrolled more than 400 really excited students. Billy knows how to generate results while respecting your audience.”
Concertmaster, Boston Symphony Orchestra
“I’ve done courses, workshops, one day events, TED Talks, books, all by the gurus of the marketing industry. They all failed to deliver on the how. When I tell you this is the most practical course I have ever done, we literally walked out with a physical marketing playbook. It is by far the no BS marketing course.”
Co-owner, ViAGO (behavior change courses)
“The Five Lightbulbs way of thinking has really opened my eyes whenever I write or read copy. You’re not just great at copywriting. You’re also a great instructor.”
Python educator
“We’ve sold over $75M in online courses over the years, so we have high standards when it comes to marketing training. Billy is the real deal. His approach to marketing is simple, authentic, and powerful. We’re now using his messaging framework to improve our campaigns.”
Founder & CEO, DigitalMarketer
“It’s really hard for me to trust people, because so many marketers are gross. Billy helped me to narrow in on what I really wanted. I launched my largest cohort to date: 80 women. I’ve more than doubled my income and broken through $300K.”
Founder, Writing for Money
“After 10 years in the marketing space, I’ve come to learn that the loudest voices often have the least to say, while the low-key badasses master their craft behind closed doors. That’s Billy. He delivers Carl Sagan level genius with James Dean level cool.”
Co-Founder, Empire Engineering