Essays

Essays and parables on marketing, symbolism, faith, and the patterns that connect them.

Philosophy

Psychology vs Philosophy in Marketing Philosophy

Psychology vs Philosophy in Marketing

Psychology hacks ask "Does it work?" Philosophy asks "Is it true?" Why argument-driven marketing wins.

Parables

The Genius Dog Parable

The Genius Dog

Pavlov's Dog responds to triggers. The Genius Dog reasons. Which one does your marketing treat people as?

 The Alebrije Parable

The Alebrije

People aren't looking for more noise. They're looking for meaning. Tell the story.

 The Cobbler Parable

The Cobbler

Real trust isn't flashy. It's the quiet confidence of a cobbler who says, "Anything's possible."

 Made in Malta Parable

Made in Malta

Your message isn't for you — it's for them. See through your customer's eyes.

 Brew a Good Stout Parable

Brew a Good Stout

Dial in something simple before getting complex. A lesson from the beer brewing world.

Theology

Theology

Shield of Humility, Sword of Courage

On the virtues required to communicate truth in a world that rewards noise.

Series

Series · 7 Parts

Fractal Thinking

How self-similar patterns reveal truth across every scale of business and life. A 7-part exploration.